Rising the Ranks
How the Red Magma team made it possible for Reliance Security Group to outrank the Home Office when customers search for 'security' in Google UK.
The CMS we created for Reliance allows non-technical staff to make amends but doesn't restrict designers to using the same process.
With six subsidiary companies and dozens of business services Reliance needed a technical solution that could bring together all of their businesses whilst offering enough flexibility to ensure their managers were not restricted. Working alongside the group and subsidiary management teams, we crafted an online brand which brought their employees to the forefront with photography of real-life workplace situations taking centre stage. We also gave them a completely new look
and feel to reflect their technology-driven image and bring together all of the subsidiary businesses under one corporate umbrella.
Search: With each business requiring a different set of search terms the site had to be immaculately implemented to ensure success with the major search engines. Most notably the site outranked the Home Office and MI5 within weeks of launch; appearing within the top 3 results for 'security' in the first 2 months.
