Smile like a crocodile
How Oral-B's nationwide "stop the rot" campaign is making young kids smile.
Oral-B.com is a consumer site to promote the dental care brand of Procter & Gamble.
The "smile like a crocodile" campaign is currently being rolled out on Oral-B kids products UK-wide in partnership with the National Dentists Association.
Their new product packaging directs consumers to a fun and educational area within oral-B.com. The online campaign was conceived by P&G's PR firm as part of a broader comms strategy and then brought
to life online by our graphic designers, animators and programmers. The site includes free- downloads, a music video featuring smiley the crocodile and a plaque busting game!
