Benefit from Bing
Search Marketing Expert Christian Menniss analyses the opportunity to promote your website with Bing.
Christian Menniss About the author
Currently, most online advertising budgets are spent with Google where the highest visibility can be achieved. This is particularly true in Western countries: if you are targeting Asia, the focus for search marketing is more likely to be on Yahoo and Baidu.
With most of the focus elsewhere, Bing (previously Live Search), has some untapped potential. Using Bing, you can create effective SEO and PPC campaigns that face less competition than you would find doing the same on Google. This means cheaper prices and improved
With 15.1 million users in the UK, Bing offers great potential for companies looking to increase their visibility online.
chances of getting your website listing to the top of organic search results.
According to ComScore, Bing's audience is fairly evenly split in terms of gender with 46% female and 54% male. User demographics are also quite mature compared with other search engines with 83% of them over the age of 25.
So what are the advertising opportunities available to you on Bing?
Search Optimisation; the process of designing,
structuring and promoting your website online to ensure it appears as high as possible in the natural search results is a good place to start. Each search engine ranks websites different due to differences in their algorithms.
Currently you would be wise to target and optimise for Google's PageRank algorithm since that's where most of the traffic is. However, making sure your site is also well optimised for Bing will also improve your exposure to the 15.1 million users of Bing in the UK.
